Startups We Build and Invest In

We are looking for founders and teams building technology-driven products in:

  • Sports Tech

  • Fitness Tech

  • Health Tech

  • Wellness Tech

  • AI and Computer Vision

  • Video analytics

  • Coaching and performance platforms

  • Wearables and connected devices

  • Rehabilitation and movement analysis

  • B2B SaaS for sports, fitness, health, and wellness markets

We are especially interested in ventures with:

  • A clear market problem

  • Strong founder involvement

  • Relevant domain expertise

  • International market potential

  • A product where technology creates a real competitive advantage

  • Early validation, industry access, or a strong thesis worth testing

  • Willingness to work closely with an experienced product and technology team

We consider both very early-stage concepts and existing products that need stronger technology, positioning, product strategy, or growth support.

Venture Building Support Beyond Capital

PARADIGMA.ST can become an active venture-building partner and contribute across the areas that are usually hardest for an early-stage company to assemble independently.

  • Product Strategy

    We help define the product, target users, core value proposition, feature priorities, roadmap, and realistic path from concept to market.

  • Technology & Engineering

    Access to our engineering team across:

    • AI / ML;

    • computer vision;

    • backend and frontend development;

    • mobile applications;

    • cloud infrastructure;

    • APIs and integrations;

    • data pipelines;

    • QA and technical architecture.

  • MVP & Product Development

    We can help build:

    • proof of concept;

    • investor demonstration prototype;

    • MVP;

    • pilot-ready product;

    • first production version;

    • additional product modules.

  • UX/UI & Product Packaging

    We help turn the idea into a product that is understandable, usable, and presentation-ready.
    This may include:

    • UX research;

    • product flows;

    • interface design;

    • clickable prototypes;

    • dashboards;

    • mobile and web interfaces;

    • product presentation materials.

  • Initial Marketing Package

    We can support the initial market launch and positioning of the venture.
    Depending on the project, this may include:

    • market and competitor analysis;

    • positioning;

    • brand and messaging;

    • website / landing page;

    • pitch and presentation materials;

    • initial content;

    • SEO foundation;

    • analytics setup;

    • outreach preparation;

    • paid acquisition testing;

    • first go-to-market experiments.

  • Strategic Company Building

    At the beginning of cooperation, we can provide an intensive strategic setup period covering:

    • product strategy;

    • business model;

    • market positioning;

    • team structure;

    • technology roadmap;

    • commercial priorities;

    • partnership strategy;

    • fundraising preparation;

    • operational priorities.

    After the initial intensive stage, we can continue providing strategic support over an agreed period as the company develops.

  • Network & Industry Access

    Where relevant, we can support introductions and access to our network across:

    • Sports Tech

    • Fitness Tech

    • Health Tech

    • Investors

    • Product companies

    • Technology partners

    • Innovation organizations

    • Industry events and ecosystems

Venture Studio Investment & Partnership Models

We do not use one fixed investment model.

Each partnership is structured individually depending on the stage of the company, product complexity, team, market opportunity, and level of PARADIGMA.ST involvement.

Possible models include:

  • Development for Equity

    PARADIGMA.ST contributes product development, engineering, design, infrastructure, or other technical resources in exchange for equity.

  • Venture Building Package

    A broader combination of:

    • product development;
    • engineering;
    • UX/UI;
    • marketing;
    • strategic consulting;
    • business development support.

    This allows us to contribute not only technology, but several of the core capabilities required to move an early-stage venture forward.

  • Hybrid Investment

    A combination of services, venture-building support, and direct cash investment.

  • Direct Cash Investment

    • Cash investment may be considered for selected opportunities where there is a strong strategic fit, attractive market potential, and clear reasons for deeper involvement.
    • Cash is therefore an available option, but not necessarily the primary component of every deal.

  • Joint Venture / Co-Building

    For selected opportunities, we may participate more deeply in creating the business together with founders or industry partners.

Up to €100K
in Combined
Venture Support

Depending on the opportunity and partnership structure, PARADIGMA.ST may contribute a combined package with a total value of up to approximately €100,000.

The package may include:

  • Software development

  • AI / Computer Vision R&D

  • UX/UI and product design

  • Cloud and infrastructure

  • Initial marketing

  • Product positioning

  • Strategic consulting

  • Business development support

  • Selected direct cash investment

The exact structure, value, timeline, and equity arrangement are defined individually for each venture.

Startup Stages We Consider

  • Idea / Pre-Seed

    A strong founder, clear problem, relevant domain knowledge, and a credible thesis worth validating.

  • Prototype / MVP

    An early product that needs technical improvement, market validation, positioning, or support to reach users and investors.

  • Early Traction

    An existing product with first users, customers, pilots, or partnerships that needs stronger technology, product development, marketing, or strategic support to move to the next stage.

  • Existing Product / Strategic Expansion

    We may also consider existing companies launching a new product, entering a new market, or building an innovative technology direction where a venture-building approach makes sense.

How Our Venture Building Process Works

  • Step 1

    Submit Your Venture

    Tell us about the company, founders, market, product, current stage, and what support you are looking for.

  • Step 2

    Introductory Discussion

    We discuss the opportunity, business model, technology, market potential, team, and strategic fit.

  • Step 3

    Product & Market Review

    Our team reviews:

    • product concept;
    • technical feasibility;
    • market;
    • competition;
    • product roadmap;
    • required resources;
    • potential cooperation model;

  • Step 4

    Venture Building Proposal

    If there is a strong fit, we define what PARADIGMA.ST can contribute:

    • development;
    • design;
    • marketing;
    • consulting;
    • cash;
    • network;
    • or a combination of these.

  • Step 5

    Pilot / Validation Stage

    For some ventures, we may start with a short validation, discovery, prototype, or pilot stage before committing to a deeper partnership.

  • Step 6

    Partnership & Execution

    We agree on the structure, responsibilities, equity, milestones, and contribution model and begin building together.

Why Build With PARADIGMA.ST Venture Studio

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    Product + Technology in One Team

    We combine product thinking with deep engineering expertise, including AI and computer vision.

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    Full-Cycle Execution

    We can support product, design, development, cloud, QA, analytics, and ongoing technical delivery without requiring founders to assemble several separate teams.

  • 8ab033b95164fe1b9200f052959d0b56bbdee9b4

    Marketing & Market Readiness

    We can help not only create the product, but also package it for customers, partners, and investors and prepare the initial go-to-market foundation.

  • 91f9718ad355e81011c97864661aabf15dc445ca

    Strategic Support

    Founders get access to experienced product and business input during the critical early stage of company formation.

  • 73ffedc24d1d34d249367e52cc500b3bf3a29428

    Domain Focus

    Our primary focus is Sports Tech, Fitness Tech, and Health Tech, where we already understand the products, technical challenges, and market environment.

  • 51d0bb89f13ac1531ccc195149e3077611db0609

    International Presence

    PARADIGMA.ST is Cyprus-based, with international delivery experience and a representative office in London.

  • 39cc37e6636bcd06f6bc2aa7abfb0611debeb80a

    Established Product Experience

    Our team has experience working with complex product companies and technology teams in the UK, US, Europe, and other markets.

Need a Development Partner Instead?

Not every company needs an investment or venture-building structure.
If you already have funding and simply need a strong product, AI, computer vision, or software development team, PARADIGMA.ST can also work with you as a traditional technology partner.

Building a Sports Tech, Fitness Tech or Health Tech Startup?

If you have a strong market insight, relevant expertise, and the ambition to build an international technology business, we would like to hear from you.
PARADIGMA.ST can contribute technology, product development, design, initial marketing, strategic support, and selected investment to help move the venture from concept to market.

Pitch Your Startup