For sports tech founders: download a practical roadmap for building video-based AI products - from manual analysis to proprietary computer vision.
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PARADIGMA.ST works with founders and early-stage teams to turn strong ideas into investable, market-ready technology businesses.
We combine product development, engineering, AI and computer vision expertise, UX/UI, initial marketing, strategic consulting, and — in selected cases — direct cash investment.
Our goal is not only to help build a product, but to help build a company around it.
We are looking for founders and teams building technology-driven products in:
Sports Tech
Fitness Tech
Health Tech
Wellness Tech
AI and Computer Vision
Video analytics
Coaching and performance platforms
Wearables and connected devices
Rehabilitation and movement analysis
B2B SaaS for sports, fitness, health, and wellness markets
A clear market problem
Strong founder involvement
Relevant domain expertise
International market potential
A product where technology creates a real competitive advantage
Early validation, industry access, or a strong thesis worth testing
Willingness to work closely with an experienced product and technology team
We consider both very early-stage concepts and existing products that need stronger technology, positioning, product strategy, or growth support.
PARADIGMA.ST can become an active venture-building partner and contribute across the areas that are usually hardest for an early-stage company to assemble independently.
We help define the product, target users, core value proposition, feature priorities, roadmap, and realistic path from concept to market.
Access to our engineering team across:
AI / ML;
computer vision;
backend and frontend development;
mobile applications;
cloud infrastructure;
APIs and integrations;
data pipelines;
QA and technical architecture.
We can help build:
proof of concept;
investor demonstration prototype;
MVP;
pilot-ready product;
first production version;
additional product modules.
We help turn the idea into a product that is understandable, usable, and presentation-ready.
This may include:
UX research;
product flows;
interface design;
clickable prototypes;
dashboards;
mobile and web interfaces;
product presentation materials.
We can support the initial market launch and positioning of the venture.
Depending on the project, this may include:
market and competitor analysis;
positioning;
brand and messaging;
website / landing page;
pitch and presentation materials;
initial content;
SEO foundation;
analytics setup;
outreach preparation;
paid acquisition testing;
first go-to-market experiments.
At the beginning of cooperation, we can provide an intensive strategic setup period covering:
product strategy;
business model;
market positioning;
team structure;
technology roadmap;
commercial priorities;
partnership strategy;
fundraising preparation;
operational priorities.
After the initial intensive stage, we can continue providing strategic support over an agreed period as the company develops.
Where relevant, we can support introductions and access to our network across:
Sports Tech
Fitness Tech
Health Tech
Investors
Product companies
Technology partners
Innovation organizations
Industry events and ecosystems
We do not use one fixed investment model.
Each partnership is structured individually depending on the stage of the company, product complexity, team, market opportunity, and level of PARADIGMA.ST involvement.
Possible models include:
PARADIGMA.ST contributes product development, engineering, design, infrastructure, or other technical resources in exchange for equity.
A broader combination of:
- product development;
- engineering;
- UX/UI;
- marketing;
- strategic consulting;
- business development support.
This allows us to contribute not only technology, but several of the core capabilities required to move an early-stage venture forward.
A combination of services, venture-building support, and direct cash investment.
Cash investment may be considered for selected opportunities where there is a strong strategic fit, attractive market potential, and clear reasons for deeper involvement.
Cash is therefore an available option, but not necessarily the primary component of every deal.
For selected opportunities, we may participate more deeply in creating the business together with founders or industry partners.
Depending on the opportunity and partnership structure, PARADIGMA.ST may contribute a combined package with a total value of up to approximately €100,000.
Software development
AI / Computer Vision R&D
UX/UI and product design
Cloud and infrastructure
Initial marketing
Product positioning
Strategic consulting
Business development support
Selected direct cash investment
The exact structure, value, timeline, and equity arrangement are defined individually for each venture.
A strong founder, clear problem, relevant domain knowledge, and a credible thesis worth validating.
An early product that needs technical improvement, market validation, positioning, or support to reach users and investors.
An existing product with first users, customers, pilots, or partnerships that needs stronger technology, product development, marketing, or strategic support to move to the next stage.
We may also consider existing companies launching a new product, entering a new market, or building an innovative technology direction where a venture-building approach makes sense.
Step 1
Tell us about the company, founders, market, product, current stage, and what support you are looking for.
Step 2
We discuss the opportunity, business model, technology, market potential, team, and strategic fit.
Step 3
Our team reviews:
Step 4
If there is a strong fit, we define what PARADIGMA.ST can contribute:
Step 5
For some ventures, we may start with a short validation, discovery, prototype, or pilot stage before committing to a deeper partnership.
Step 6
We agree on the structure, responsibilities, equity, milestones, and contribution model and begin building together.
We combine product thinking with deep engineering expertise, including AI and computer vision.
We can support product, design, development, cloud, QA, analytics, and ongoing technical delivery without requiring founders to assemble several separate teams.
We can help not only create the product, but also package it for customers, partners, and investors and prepare the initial go-to-market foundation.
Founders get access to experienced product and business input during the critical early stage of company formation.
Our primary focus is Sports Tech, Fitness Tech, and Health Tech, where we already understand the products, technical challenges, and market environment.
PARADIGMA.ST is Cyprus-based, with international delivery experience and a representative office in London.
Our team has experience working with complex product companies and technology teams in the UK, US, Europe, and other markets.
Not every company needs an investment or venture-building structure.
If you already have funding and simply need a strong product, AI, computer vision, or software development team, PARADIGMA.ST can also work with you as a traditional technology partner.
If you have a strong market insight, relevant expertise, and the ambition to build an international technology business, we would like to hear from you.
PARADIGMA.ST can contribute technology, product development, design, initial marketing, strategic support, and selected investment to help move the venture from concept to market.
