2017
Company Foundation
The company started its journey in software development.
About PARADIGMA.ST
PARADIGMA.ST is a Cyprus-based software development company working with Sports Tech, Fitness Tech, and Health Tech products.
We help companies build, improve, and scale digital platforms, AI-powered features, computer vision systems, video analytics tools, dashboards, mobile apps, backend systems, and cloud-based software.
Our strength is the combination of product thinking, engineering delivery, and experience with technically complex products where data, video, automation, and user workflows need to work together.
PARADIGMA.ST is led by a core team that combines business leadership, technology strategy, computer vision engineering, and product design expertise across Sports Tech, Fitness Tech, and Health Tech.
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Mykhailo Smorodin
CEO / Founder
Mykhailo leads PARADIGMA.ST’s business direction, company positioning, and client relationships.
With a background in software engineering, AI, computer vision, and sports tech product development, he works with clients to understand their product vision, technical complexity, business goals, and the most realistic way to move from challenge to implementation. -
Oksana S
UX/UI Lead | Fitness Tech
Oksana leads UX/UI design for AI-driven fitness tech products.
She designs intelligent interfaces where performance analytics, biometrics, and machine learning are transformed into clear, real-time user experiences. Her work focuses on making complex data understandable, actionable, and useful for users inside fitness, coaching, and wellness products. -
Vladyslav K
Head of Technology | Health Tech
Vladyslav leads the development of AI-powered computer vision solutions for companies building wellness, lifestyle, and health tech products.
His work focuses on helping existing platforms integrate visual intelligence into products related to nutrition, movement tracking, sleep, mindfulness, and personal wellbeing. He turns complex computer vision challenges into scalable, secure, and easy-to-integrate software solutions. -
Peter Voynov
Computer Vision Tech Lead | Sports Tech
Peter leads computer vision engineering for sports tech projects at PARADIGMA.ST.
He has 10 years of experience in computer vision, data science, machine learning, and deep learning. With a Master of Science in Data Science, a strong mathematical background, and system thinking, Peter works on technically challenging problems related to video analysis, tracking, model development, and applied AI systems.
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Built Around Complex Product Delivery
PARADIGMA.ST is not positioned as a generic outsourcing team. We work best when a product has technical uncertainty, complex workflows, video or data processing, AI functionality, custom integrations, or a need for strong software architecture.
We help clients clarify what should be built, what can be validated first, and how to structure the product so it can grow beyond the first release.
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Product Thinking Before Development
We do not start by blindly writing code. We help clarify the product goal, user flow, data logic, technical risks, and the development path.
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Engineering for Real Use
We focus on systems that need to work in real conditions: with users, data, integrations, performance requirements, and long-term support.
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AI Without Overpromising
When AI or computer vision is part of the product, we help define what is technically realistic, what data is needed, and where human-in-the-loop logic may still be necessary.
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Full Software Delivery
Beyond AI and computer vision, we build the software around the product: backend, frontend, mobile apps, dashboards, admin panels, APIs, cloud infrastructure, and QA.
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01
Product and Technical Discovery
We clarify the product goal, target users, core features, technical risks, existing systems, and available data.
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02
Scope and Architecture
We define what should be built first, what can be postponed, how the system should be structured, and which technologies fit the product.
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03
Design and Development
We build the required software components: interfaces, backend, AI/CV modules, data flows, integrations, dashboards, and infrastructure.
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04
Testing and Iteration
We test functionality, accuracy, performance, stability, edge cases, and user workflows before and after release.
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05
Launch and Support
We help deploy the product, monitor performance, fix issues, improve features, and support further product growth.
How We Work With Clients
Every cooperation starts with understanding the product, not only the task list. We look at the business goal, users, existing software, available data, technical limitations, and the expected result.
Depending on the project, we can join as a full development team, an AI/computer vision partner, a software engineering team, or an extension of an existing product department.
Flexible Cooperation Models
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Full Product Development
For companies that need a dedicated team to design and build a product from scratch or rebuild an existing system.
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AI / Computer Vision Partnership
For teams that already have a product but need expertise in video analytics, tracking, machine learning, automation, or data processing.
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Team Extension
For companies that need additional engineers, AI specialists, frontend/backend developers, QA, or product design support.
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Technical Discovery
For teams that need to validate feasibility, prepare a development roadmap, estimate scope, or understand how to approach a complex technical idea.
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Long-Term Product Support
For companies that need continuous development, maintenance, performance improvements, and new feature delivery.
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Company Facts
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15+
years
Experience in software development and complex digital product delivery.
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30+
specialists
Engineering, AI, computer vision, product, design, QA, and delivery expertise.
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Cyprus-based
company
European presence with Ukrainian engineering roots.
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Representative
office in London
Supporting communication with UK-based clients, partners, and sports technology networks.
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International
delivery experience
Working with companies and product teams across Europe, the UK, the US, and other markets.
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Sports Tech
focus
Strong experience with sports video, tracking, analytics, coaching workflows, and performance-related software.
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Our Journey
Cyprus-Based, International by Design
PARADIGMA.ST is based in Cyprus and works with clients internationally.
The company has Ukrainian engineering roots and a representative office in London, supporting closer communication with clients and partners in the UK market.
Our team works with companies across Europe, the UK, the US, and other international markets.
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Cyprus
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Ukraine
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UK
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USA
Need a Technical Partner for Your Product?
Let’s discuss your product, platform, or technical challenge.
PARADIGMA.ST can help you design, build, improve, or scale software systems for Sports Tech, Fitness Tech, and Health Tech markets.